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About us
Panatta is a historic fitness brand offering one of the widest ranges of products on the market, across all sectors, ages and types of training.

Our mission is to create machines that are aesthetically pleasing, functional and competitive in price that are entirely produced in Italy.

We offer more than 500 products and 2,000 colour combinations to create exclusive, limited edition machines, according to the needs and tastes of each customer.

Born from the passion of our founder Rudi Panatta, the company’s roots are held in the origins of physical culture.

Growing over 6 decades up to become the Italian brand of fitness and bodybuilding recognised all over the world.

Product news
Our brand focuses on professionals who are training at high levels, offering a huge portfolio of cardio, strength and functional products.

The main news is:

1) ROSSOPURO RUN: new 100% designed and made in Italy console with 21,5” HD display, for the widest running surface in the fitness market of 160x58 cm and a brand new auto-lubrication system.

2) FREE WEIGHT SPECIAL: A full optional free weight workout icon which expresses the Panatta DNA in all its power: designed to train in the best possible way and in maximum safety using joint biomechanics perfectly. A line that the company enriches every year with new models and biomechanical tips, many of which are true international uniquenesse, like the new Super Pendulum Squat, the Super Horizontal Multi Press, the Super Shrug Machine and many others.

Services
• 3D layout projects
• Panatta Fitness Atelier to customise products with more than 2,000 colours combinations
• After sales support: organized network of expert technicians on the territory.

Shows attending
• IHRSA
• FIBO – GOLDEN SPONSOR
• RIMINI WELLNESS – GOLDEN SPONSOR
• DUBAI PRO – GOLDEN SPONSOR
• DUBAI MUSCLE SHOW – GOLDEN SPONSOR