Sunday 05 May 2024 | leisure-kit.net: The search engine for leisure buyers

23 May 2023

BC SoftWear unveils new premium range following boom in demand for luxury spa textiles

Supplier: BC Softwear

More BC Softwear details
The collection will be available in white, pebble, slate grey and sage green
photo: BC Softwear
UK-based hotel and spa textiles supplier BC SoftWear has introduced a new ultra luxury range of spa linens and robes.

The SupremeSoft Deluxe and Pure Spa Deluxe ranges will include extra-large treatment towels with or without head holes, an Oxford pillowcase and an extra-large spa duvet. There will also be a more luxurious robe, with or without a wider collar for added comfort and luxury.

The robes will feature piped embroidery around the collar, cuffs, pockets and belt, as well as new streamlined ‘trouser pockets’, rather than the more traditional patch pockets.

Meanwhile, treatment towels will have rounded edges and binding around the hems for a spotless finish.

The collection will be available in white, pebble, slate grey and sage green – a new colour option.

For each item in the line there will be the option to select personalised embroidered logos and labels, as well as bespoke piping or binding around the edge in white, pebble, slate grey and sage green, or a bespoke colour.

Barbara Cooke, BC SoftWear’s founder and CEO, says: “We’re launching this new range to meet a huge spike in demand for larger, more deluxe spa linens and robes.

“Our five-star spa clients are requesting extra-large treatment towels – in an ultra-luxurious heavier weight, plus rounded corners and options for bespoke personalisation – to really up the sumptuousness of their offer, but still using the sustainable fabric from SupremeSoft. It’s increasingly what guests expect from a five-star spa.

“This collection has cleaner, neater lines thanks to the bespoke piped binding; the extra heavy weight means it feels truly extravagant. We opted to add a new colour, sage green, as spas are increasingly choosing an all-natural and biophilic design scheme and looking for linens to tie in with this.”

The high-end line will feature in white in the new Guerlain spa at Raffles London at the OWO when it opens later this year.

BC SoftWear also has plans to expand the range further with the addition of a deluxe blanket as an ultra-luxurious option for spas and hotels.


Supplier: BC Softwear
Maidenhead Berkshire UK
BC Softwear is the leading textile supplier for luxury hotels and spas in the UK, France and worldwide. The products are designed for the most discerning customers, where quality and exceptional performance are the standard.

The company provides expertise in the manufacture of exceptional quality spa linen, luxury bathrobes and footwear to 34 countries worldwide, and is renowned for its unique understanding of the spa and hotel markets. With an enviable reputation for supreme quality towels and robes that stay softer and fluffier for longer, we guarantee our clients will receive reliable supply and exceptional customer service.

Web: www.bcsoftwear.co.uk

Click here to visit BC Softwear's leisure-kit listing


Connect with
leisure-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Interview

Sioux-per foods

The Sioux Chef, Sean Sherman, is on a mission to revive indigenous cuisine
View feature>>
Catalogue gallery
 
Company profile
 
Physical

Physical is the UK’s go-to, one-stop shop for commercial grade fitness equipment and flooring, with over three decades’ experience in functional training and free weights, small group training and group exercise.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Leisure jobs
Powered by
leisureopportunities.com
Duty Manager
Salary: Competitive
Location:Middlesbrough
Company: Everyone Active
More>>
Duty Manager Golf and Athletics
Salary: £30,027pa + non-contrib pension + benefits
Location:Stockwood Park Golf Club, London Road, Luton, UK
Company: Active Luton
More>>
Leisure Centre Duty Manager
Salary: £24,687.57pa + pension + health care + benefits
Location:Uppingham, Oakham, UK
Company: Uppingham School
More>>
Leisure Supervisor (Development)
Salary: £32,982 - £37,099pa + excellent pension and benefits
Location:London, UK
Company: City University of London
More>>
 
Leisure news
Powered by
leisureopportunities.com
04 May 2024
John Kersh joins Crunch Fitness following exit from Xponential

US gym chain, Crunch Fitness, has bolstered its global expansion plans with the appointment of John Kersh as managing director of international development.
More>>
02 May 2024
Belgian start-up, Moonbird, is on a mission to teach the world to breathe

Moonbird is a tactile breathing coach, which provides real-time biofeedback, measuring heart rate and heart rate variability. Studies show it can reduce anxiety and improve sleep quality.
More>>
 
Diary dates
Powered by
leisurediary.com
08-08 May 2024
Hospitality Design Conference

Hotel Melià Milano
Italy
More>>
10-12 May 2024
Asia Pool & Spa Expo

China Import & Export Fair Complex Guangzhou
China
More>>
13-16 May 2024
W3Spa EMEA

Conrad Chia Laguna Sardinia
Italy
More>>
 
Property & tenders
Powered by
leisureproperty.com
30 acres at Clays Lane, Debden Green, Loughton
Location: Loughton, IG10
Company:Knight Frank
More>>
Tender: retail units at The Engine Yard, Belvoir Castle
Location: Grantham, Leicestershire
Company:Belvoir Castle
More>>
To Let – Potterne Park Sports Ground
Location: Verwood, Dorset
Company:AVISON YOUNG
More>>

 
To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd