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02 Jan 2018
From deepest, darkest Peru to the largest theme park in Germany: Paddington Bear ride opens at Europa-Park
Supplier: Mack Media GmbH & Co KG
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Riders can interact with Paddington by moving their heads
Europa-Park has partnered with MackMedia to create a brand new virtual reality ride, featuring beloved children’s character, Paddington Bear.
The ride takes place on the park’s existing Aldenexpress Coastiality ride, expanding the ride’s VR offering, and takes visitors on an interactive adventure with Paddington himself.
Wearing Samsung Gear VR glasses riders race through London on a double decker bus, scoring points as they go, as Paddington Bear runs to catch up. The ride features interactive elements that allow guests to interact with Paddington using head movements.
MackMedia worked closely with Gameloft to develop the animation, which is an extension of the company’s Paddington Run game.
The ride forms part of a major licensing deal between Europa-Park and The Copyrights Group, which will also see Paddington become a central character in the park’s English themed area, where he will make his home in front of The Globe Theatre. A Paddington themed shop will also be included in the area.
In addition Paddington will also become the star of his very own ice show. Opening on 24 March 2018 the 30-minute interactive show takes place in Europa-Park’s Greek themed area and will bring the Paddington stories to life.
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