This marks a major milestone for Tetley’s certification programme with the Rainforest Alliance and a first for the global tea sector. Tetley Redbush packs carrying the Rainforest Alliance Certified seal and carrying 100 per cent certified content will also launch in other Tetley markets in the coming months.

All Tetley branded black, green and red tea, including flavoured and decaffeinated varieties are part of its certification programme with the Rainforest Alliance which is due to be completed by 2016.

To promote its collaboration with the Rainforest Alliance, Tetley has developed a social media initiative on Facebook called Farmers First Hand.

It enables consumers to communicate directly with tea producing communities who are working towards gaining Rainforest Alliance Certified status for their farms.